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Walnut Acres Tempts Taste Buds With New Certified Organic Salsas
May 4, 2001

Walnut Acres, America's original organic
brand, introduces certified organic salsas that redefine
organic taste. The new salsas deliver vine-fresh flavor, robust
spices and naturally pure ingredients, free from genetic modification,
synthetic pesticide residues, fertilizers, antibiotics and growth
hormones, as well as artificial additives or preservatives.

Walnut Acres certified organic salsas are available in
three varieties: Midnight Sun, Sweet Southwestern Peach and
Fiesta Cilantro. The chef-inspired recipes blend aromatic spices,
herbs and organic garden vegetables and fruit into zesty mélanges
of flavor. The certified organic salsas are made with
ingredients grown and processed in accordance with the U.S.
Department of Agriculture's new organic certification program
and do not contain any preservatives. The result is the best-tasting
organic salsas on the market.

Organic foods are quickly growing in popularity as educated
consumers are increasingly concerned about the impact residues
of synthetic pesticides, fertilizers, antibiotics and growth
hormones, as well as artificial additives and preservatives
on personal health and the environment. People are realizing
that organic foods are free from many of these pervasive threats.
In fact, with an average annual growth rate of 24 percent, organic
food is the fastest growing specialty foods category in the
U.S.

"Concern about food safety is contributing to the popularity
of organic foods," said Mark Koide, chief marketing officer,
of Acirca, Inc., the manufacturer and marketer of Walnut Acres.
"Last year, sales of organic salsas grew an astounding
30 percent - twice as fast as conventional salsa sales - indicating
that people want healthful alternatives even in snack and occasional
foods. Walnut Acres certified organic salsas offer peace
of mind about food safety, without sacrificing any of the flavor,
texture or zing expected in a delicious salsa."

The Walnut Acres certified organic salsas are available
in three zesty varieties:



  • Fiesta Cilantro - a classic
    tomato salsa with a medium hot kick! The spark of jalapeno
    peppers perfectly complements the tang of cilantro and the
    warmth of fire-roasted garlic in this traditional salsa recipe.

  • Midnight Sun
    - a rich combination of savory black beans and sun-ripened
    corn blends with a touch of cilantro in this refreshing, mild
    salsa.

  • Sweet Southwestern Peach
    - the perfect blend of luscious peaches, crisp green bell
    peppers and zesty spices produces a mild salsa that just bursts
    with flavor.


Walnut Acres certified organic salsas
can be served as a dip, or as an ingredient in a marinade or casserole.
For example, ordinary chicken casserole goes "south of the
border" by adding Walnut Acres Midnight Sun black bean and
corn salsa. Sweet Southwestern Peach salsa can be used as a tangy
marinade for meats such as pork tenderloin, and adding Fiesta
Cilantro salsa to meatloaf gives a new twist to a mealtime classic.

Walnut Acres salsas are available in attractive, carafe-shaped
15 oz. glass jars, which are easier to pour, easier to recycle
and reusable. All three varieties of salsa will be available in
premium and natural supermarkets and independent health food stores
nationwide beginning in June 2001. The suggested retail price
for each is $3.69.

All Walnut Acres products meet or exceed the strict USDA's National
Organic Program (NOP) standards to be certified organic.
Customers can rest assured that Walnut Acres products never contain
synthetic preservatives, artificial sweeteners, sulfites, extenders,
stabilizers, MSG, artificial flavors or colorings.

Established in 1946, Walnut Acres - America's original organic
brand - is owned by Arlington, Va.-based Acirca, Inc., makers
of fine certified organic foods. The Acirca name, derived
from "A Circle of Life," underscores the company's commitment
to organic foods and to manage products that give back to the
environment.



Media Contacts:
Beth Corwin, PT&Co. (212) 229-0500
bcorwin@ptanaka.com
or
Michael Neuwirth, Acirca (914) 380-8020
mneuwirth@acirca.com




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Did Walnut Acres used to make other products?
Yes. However, to focus on producing only certified organic foods and beverages and to make them more widely available, the...
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