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Ready to Try Certified Organic Soup? Walnut Acres to conduct large sampling effort
Oct 2, 2001

As part of a national product rollout,
Walnut Acres is kicking off its first major sampling effort of
its 56-year history. A mobile chef's organic garden will bring
Walnut Acres Certified Organicsoups and salsas to Americans,
initially in New York City and Seattle, visiting festivals, events
and street corners over an eight-week period.

"In the wake of recent tragedies we will continue with our
plan to bring the comfort and convenience of our certified
organic
foods to more people than ever before," said
Mark Rodriguez, CEO of Acirca, Inc., Walnut Acres’ parent company.
The organic food & beverage industry is growing quickly: North
America retail sales of the $8 billion industry have grown an
average of 24 percent per year over the past decade. "As
America’s original organic food brand Walnut Acres will be the
first to introduce the benefits of organic foods to literally
hundreds of thousands of Americans," said Rodriguez.

The sampling campaign features a mobile chef’s organic garden
with a 12-foot greenhouse and eight-foot sampling kitchen converted
from a 20-foot trailer. Visitors can examine certified organic
produce, taste certified organic soups and salsas, and
take home a kit with "All the Good Stuff," including
a full 15-oz. jar of Walnut Acres certified organic soup
or salsa, a "Guide to Certified Organic Foods and
Beverages" and a Walnut Acres coupon. A Walnut Acres "organic
veggie brigade" — one carrot, one tomato and one ear
of corn — will accompany the mobile chef's organic garden
to selected events and festivals wearing costumes made entirely
of organic materials.

The mobile chef's organic garden will travel throughout New York
City from October 2 through November 18 before making a planned
appearance in conjunction with the Macy's Thanksgiving Day Parade
on November 22.

In Seattle, a radio promotion and children’s coloring contest
will support the sampling, which began on September 15 and will
run until October 14. The mobile chef's organic garden visits
throughout locations throughout Seattle include Pioneer Square,
Bellevue Square, Seattle Center and Pike Place.

In both cities, dedicated sampling teams will distribute "All
The Good Stuff" sample packs at locations not visited by
the vehicle. A full sampling program will also be launched in
other cities in late-2001 and into 2002.

The start of the sampling program in New York was delayed three
weeks due to the tragic events of September 11. The employees
of Acirca join their fellow Americans in mourning the recent tragedies.
Working with America's Second Harvest Acirca has made a separate
donation of approximately 200,000 jars of its Walnut Acres ready-to-eat
organic soups, which are being distributed throughout the New
York metropolitan area to relief workers and hungry New Yorkers.

Walnut Acres Certified Organic
Soups


Walnut Acres certified organic soups
were introduced in February in the first national launch of a
certified organic product. Packaged in 15 oz. reusable
glass carafes, the soups are available in eight distinctive flavors:
Autumn Harvest, Classic Minestrone, Country Corn Chowder, Four
Bean Chili, Ginger Carrot, Homestyle Broccoli, Savory Tomato and
Zesty Tomato. The products are available in conventional supermarkets
and natural supermarkets nationwide for a suggested retail price
of $2.99. Walnut Acres will introduce two new soup varieties in
December: Cuban Black Bean and Mediterranean Lentil.

Walnut Acres Certified Organic
Salsas


In April, Walnut Acres introduced three
varieties of certified organic salsas: Midnight Sun, Sweet
Southwestern Peach and Fiesta Cilantro. Each salsa comes in a
carafe-shaped reusable 15 oz. glass jar and is available in conventional
supermarkets and natural supermarkets nationwide for a suggested
retail price of $3.69.

All Walnut Acres products meet the strict USDA's standards to
be labeled certified organic. Walnut Acres products never
contain synthetic preservatives, artificial sweeteners, sulfites,
extenders, stabilizers, MSG, artificial flavors or colorings.

Established in 1946, Walnut Acres is America’s original organic
food brand and is owned by New Rochelle, NY-based Acirca, Inc.,
makers of fine certified organic foods and beverages. The
Acirca name, derived from "A Circle of Life," underscores
the company's commitment to develop organic foods that contribute
to better health are good for the earth. Walnut Acres is committed
to the fight to end hunger and donates a portion of its proceeds
to Share Our Strength, the nation’s leading anti-hunger, anti-poverty
organization. Join us in the fight against hunger. Visit www.strength.org
or call (800) 969-4767.

Acirca, Inc. is a privately held company owned collectively by
company employees and independent investors. The company is striving
to bring convenience in packaged certified organic foods
to health conscious consumers wherever they shop.



Media Contacts:
Beth Corwin, PT&Co. (212) 229-0500
bcorwin@ptanaka.com
or
Michael Neuwirth, Acirca (914) 380-8020
mneuwirth@acirca.com





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Did Walnut Acres used to make other products?
Yes. However, to focus on producing only certified organic foods and beverages and to make them more widely available, the...
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