| Walnut Acres to join the fight against hunger
Nov 26, 2001
Walnut Acres - America's original certified
organic food brand since 1946 - has joined forces with Share
Our Strength, the nation's leading anti-hunger, anti-poverty organization,
to help the 31 million Americans who suffer from food insecurity.
Through the long-term partnership, announced today at a New York
City press conference, Walnut Acres has committed to donate a
portion of proceeds from the sale of every Walnut Acres certified
organic product to Share Our Strength. Share Our Strength
will use the funds to support various programs providing food
assistance, as well as urgent education in the areas of nutrition,
economic self-sufficiency, and community development. Walnut Acres
will contribute more than $500,000 over five years to the fight
"Walnut Acres is committed to helping people live pure, healthful
lives by providing the best certified organic foods and
beverages available," said Mark S. Rodriguez, CEO, Acirca,
Inc., maker of fine certified organic foods and beverages
and Walnut Acres' parent company. "As an organic food and
beverage company we are inspired by the socially progressive achievements
of Share Our Strength in the fight against hunger. We believe
that no one should go without the physical and psychological nourishment
that only wholesome food can provide."
Rodriguez said that Walnut Acres chose Share Our Strength as its
partner because of its impressive background and history. Since
1984, Share Our Strength has raised more than $100 million and
has funded more than 1,000 local, state, national and international
organizations working to prevent the causes and consequences of
hunger and poverty. Today, Share Our Strength mobilizes thousands
of individuals in the culinary industry to organize events, host
dinners, teach cooking and nutrition classes to low-income families,
and to serve as anti-hunger advocates.
"Our philosophy is that it takes much more than food to fight
hunger," said Billy Shore, president, Share Our Strength.
"It takes an entire community, as well as companies like
Walnut Acres, to recognize their ability to make a difference.
We are grateful to Walnut Acres for their generous support, and
we applaud them for their effort. The financial contribution and
commitment of marketing and other areas of expertise Walnut Acres
is making is greatly needed in the fight against hunger."
Walnut Acres is supporting the new partnership with print advertisements
appearing in Gourmet, Food & Wine, Organic Style, and Bon Appetit
beginning with October issues. This is part of the first advertising
campaign initiated by Walnut Acres - a 56-year-old brand and the
country's first organic food trademark.
"When people consider choosing Walnut Acres for the quality
of our products and the health and environmental benefits of organic
foods, they will now also be choosing to join the fight against
hunger," said Rodriguez.
The new advertising features a close-up of the Walnut Acres soup
label affixed to the product's signature reusable glass carafe
and repeats a message that will begin to appear on all Walnut
"Walnut Acres is committed to the fight to end hunger and donates
a portion of its proceeds to Share Our Strength, the nation's
leading anti-hunger, anti-poverty organization. Join us in the
fight against hunger. Visit www.strength.org
or call (800) 969-4767."
The partnership will include cause-marketing programs, activities
with Share Our Strength's network of leading chefs, and involvement
in Share Our Strength events. The organization's flagship event
is Taste of the Nation, the nation's preeminent culinary benefit
supporting the fight to end hunger. Presented nationally by American
Express, the events in more than 75 cities across North America
include food and wine tastings, seated dinners, brunches and barbecues
and raised more than $4.4 million in 2001. Other Share Our Strength
partners include such distinguished brands as Tyson Foods, Inc.,
Timberland, Cutco Cutlery, Bloomingdale's, and Illy Caffé
Share Our Strength, one of the nation's leading anti-hunger, anti-poverty
organizations meets immediate demands for food while investing
in long-term solutions to end hunger and poverty. Share Our Strength
meets its goals by mobilizing individuals and industries to contribute
their talents to the fight against hunger and creates community
wealth to promote lasting change.
All Walnut Acres products meet the strict USDA's standards to
be labeled certified organic. Walnut Acres products never
contain synthetic preservatives, artificial sweeteners, sulfites,
extenders, stabilizers, MSG, artificial flavors or colorings.
Established in 1946, Walnut Acres is America's original organic
food brand and is owned by New Rochelle, N.Y.-based Acirca, Inc.,
makers of fine certified organic foods and beverages. The
name Acirca is inspired by the phrase "a circle of life"
and reflects the company's commitment to the development of products
that help consumers obtain better health and are good for the
environment. Acirca is a privately held company owned collectively
by company employees and independent investors. The company strives
to bring convenience in packaged certified organic foods
to health-conscious consumers wherever they shop
Beth Corwin, PT&Co. (212) 229-0500
Michael Neuwirth, Acirca (914) 380-8020
||Did Walnut Acres used to make other
||Yes. However, to focus on producing
only certified organic foods and beverages and to make them
more widely available, the...