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Walnut Acres to Introduce Pure Refreshment with New Certified Organic Juices
Apr 9, 2002

Walnut Acres, America's original organic
food company, announced today it is introducing new Walnut Acres
certified organic fruit and vegetable juices. Certified
organic
fruits and vegetables with nothing artificial make
Walnut Acres juices taste delicious. Walnut Acres juices do not
contain any high fructose corn syrup, artificial flavors, preservatives,
artificial sweeteners or colorings.

Over the last decade, organic foods and beverages have grown rapidly
in popularity as more people look for simple ways to live healthy,
enriching lives. Many Americans are integrating organic foods
and beverages into their daily lifestyles, seeking products that
do not contain residues of synthetic pesticides and fertilizers,
antibiotics and growth hormones, as well as artificial additives
and preservatives, all of which are prohibited under certified
organic
farming and processing standards. And consumers are
drinking their organic juice: sales of organic juice sales are
growing 22 percent annually.

"Walnut Acres certified organic juices fulfill our company's
pledge to offer the best tasting certified organic products
of the highest quality that are delicious tasting and good for
the body, and also better for the environment," said Mark Koide,
vice president of marketing at Walnut Acres. "Our new certified
organic
juices complement the family of Walnut Acres certified
organic
soups, salsas and pasta sauces introduced last year."

Walnut Acres certified organic fruit and vegetable juices
are refreshing thirst-quenchers and are a great addition to a
well-rounded breakfast, a quick afternoon pick-me-up or an invigorating
post-workout drink.

Beginning in June 2002, Walnut Acres certified organic
fruit and vegetable juices will be available in 17 delectable
flavors: Concord Grape, Blueberry, Wild Cranberry, Lemonade, Peach,
Apricot, Limeade, Apple, Cherry, Mango Nectar, Pink Lemonade,
Raspberry, Orange Carrot, Pear, Pineapple, Incredible Vegetable
and Spiced Cider.

Like all other Walnut Acres products, the new juices will carry
a call-to-action to encourage purchasers to join Walnut Acres
in the fight against hunger with Share Our Strength, one of the
nation's leading anti-hunger, anti-poverty organizations. The
company will donate more than $500,000 over five years to the
fight against hunger.

Walnut Acres certified organic juices will be sold in conventional
supermarkets, natural supermarkets and independent health food
stores nationwide and will be available in recyclable and reusable,
easy-pouring glass quart carafes, as well as in recyclable PET
quarts in limited distribution. Average retail price is expected
to be approximately $2.99.

All Walnut Acres products meet or exceed the strict U. S. Department
of Agriculture's National Organic Program standards for certified
organic
foods and beverages. Walnut Acres products never contain
synthetic preservatives, artificial sweeteners, sulfites, extenders,
stabilizers, MSG, artificial flavors or colorings.

Established in 1946, Walnut Acres is America's original organic
food company and is owned by New Rochelle, N.Y.-based Acirca,
Inc., makers of fine certified organic foods and beverages.
The name Acirca is inspired by the phrase "a circle of life" and
reflects the company's commitment to the development of products
that help consumers obtain better health and are good for the
environment. Acirca is a privately held company owned collectively
by company employees and independent investors. The company strives
to bring convenience in packaged certified organic foods
to health-conscious consumers wherever they shop.



Media Contact:

Michael Neuwirth, Acirca (914) 380-8020
mneuwirth@acirca.com




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Did Walnut Acres used to make other products?
Yes. However, to focus on producing only certified organic foods and beverages and to make them more widely available, the...
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