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Most Parents Say It's Good To Feed Kids Organic Foods and Beverages But Many Don't Do It, According to Survey
Apr 9, 2002

Nearly eight in 10 parents (78%) think it's beneficial to feed children organic foods and beverages.
Surprisingly, no more than 17% always buy organic food and only
11% actually buy organic beverages, according to a national survey
conducted by RoperASW for Walnut Acres, America's original organic
food company.

Parents see many benefits in organic foods and beverages:

  • The majority (60%) believe that organics
    are healthier than non-organics and are significantly more
    likely than adults without children (53%) to hold this belief.

  • The majority (59%) believe that consuming
    organic foods and beverages from childhood helps protect people
    from possible health problems associated with exposure to
    pesticides, antibiotics and growth hormones.

  • Eight in 10 (88%) parents who buy
    organic products say a major reason for purchasing is because
    they think organic foods and beverages are safer.

  • More than seven in 10 (73%) believe
    organic farming practices are good for the environment.

"Choosing organic foods and beverages gives
parents the satisfaction of knowing they are caring for their
families and the planet," said Mark Koide, vice president of marketing
of Acirca, Inc., maker of Walnut Acres. "In additional to our
certified organic soups, salsas, pasta sauces and juices,
Walnut Acres is developing organic snacks for kids which we believe
are great-tasting, healthier and better for the environment."

So why aren't more parents protecting their kids and the planet
by going organic? Top obstacles to purchasing organic foods include
cost (41%) and lack of product selection or variety (31%).

Most Americans think "the earlier the better:" 60% believe that
it makes sense for pregnant women, in particular, to eat and drink
organic foods and beverages whenever possible. Among parents who
purchase organics, nine in 10 (89%) buy organics foods and beverages
for the entire family.

Survey Methodology

The study was conducted by RoperASW via telephone among a nationally
representative sample of 1,000 adults, age 18 or older. Data for
parents reflects those with children still living at home. The
sample was collected March 1 - March 3, 2002, using Random Digit
Dialing methodology.

Walnut Acres

Walnut Acres makes a selection of certified organic soups,
pasta sauces, juices and salsas. All Walnut Acres products meet
or exceed the strict U. S. Department of Agriculture's National
Organic Program standards for certified organic foods and
beverages. Walnut Acres products never contain synthetic preservatives,
artificial sweeteners, sulfites, extenders, stabilizers, MSG,
artificial flavors or colorings.

Established in 1946, Walnut Acres is America's original organic
food company and is owned by New Rochelle, N.Y.-based Acirca,
Inc., makers of fine certified organic foods and beverages.
The name Acirca is inspired by the phrase "a circle of life" and
reflects the company's commitment to the development of products
that help consumers obtain better health and are good for the
environment. Acirca is a privately held company owned collectively
by company employees and independent investors. The company strives
to bring convenience in packaged certified organic foods
to health-conscious consumers wherever they shop.

Media Contacts:
Beth Corwin, PT&Co. (212) 229-0500
Michael Neuwirth, Acirca (914) 380-8020

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Did Walnut Acres used to make other products?
Yes. However, to focus on producing only certified organic foods and beverages and to make them more widely available, the...

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